Health Claims Proof: What ‘Competent & Reliable’ Means

Fake Health Claims Are Everywhere

You see a bold promise. Your screen says "clinically proven." But who checked the proof?

Two Words That Matter

"Competent & reliable" is not a suggestion. It is the legal standard the FTC uses to judge health claims.

Competent Means Qualified

Did a real scientist run the study? Or did the brand test their own product on 10 friends? You need independent researchers.

Reliable Means Repeatable

One small study does not count. Reliable evidence works the same way every time. Other labs must get the same results.

The Human Test Problem

Some brands claim "clinically tested" but skip a control group. If no one gets a placebo, the results mean nothing. You should ask for the full data.

Watch for Weasel Words

Terms like "supports" or "helps maintain" are not the same as "prevents" or "cures." Read every label like a lawyer would.

How to Check Fast

Look for peer-reviewed journals. Check if the study size is over 100 people. Avoid brands that hide their research behind a generic "studies show" line.

The Supplier Connection

Selling health or wellness products? You cannot verify customer claims without knowing your supplier’s quality first.

Proof Protects Your Store

One fake claim ruins customer trust. Source verified US and EU products. Use Spocket to find suppliers who follow real standards, not marketing fluff.